How do we “Keep Calm and Carry On” during a pandemic?

Frontline healthcare work can be scary amid a pandemic. While the rest of the world can practice social distancing, we must continue working in vital roles, so our patients have the medications and healthcare services they need. So how do we “Keep Calm and Carry On”? With the only thing we can control. Perspective.

This 1948 message from C.S. Lewis “On Living in an Atomic Age”, published in Present Concerns: Journalistic Essays gives us some perspective.

In one way we think a great deal too much of the atomic bomb. “How are we to live in an atomic age?” I am tempted to reply: “Why, as you would have lived in the sixteenth century when the plague visited London almost every year, or as you would have lived in a Viking age when raiders from Scandinavia might land and cut your throat any night; or indeed, as you are already living in an age of cancer, an age of syphilis, an age of paralysis, an age of air raids, an age of railway accidents, an age of motor accidents.”

Lewis goes on to offer a call to action:

This is the first point to be made: and the first action to be taken is to pull ourselves together. If we are all going to be destroyed by an atomic bomb, let that bomb when it comes find us doing sensible and human things—praying, working, teaching, reading, listening to music, bathing the children, playing tennis, chatting to our friends over a pint and a game of darts—not huddled together like frightened sheep and thinking about bombs. They may break our bodies (a microbe can do that) but they need not dominate our minds.

While it may seem frightening to be exposed to a novel virus for which none of us has immunity, it is helpful to remember why we became a pharmacist - to directly care for patients and educate them on medications to improve their health and quality of life.

Everyone is looking for leaders in this time. Whether patients, friends, or family, people need practical steps for prevention and treatment. They need healthcare providers to be their heroes, in big or small ways.

What can you do to help your patients?

  • Is it utilizing the FDA guidance for Temporary Compounding of Certain Alcohol-Based Hand Sanitizer Products During the Public Health Emergency?

  • Is it packaging up products that will be helpful to patients during this time of caution and uncertainty?

  • Is time to amplify your Med Sync services? Reaching out to your patients to have them pick up all their prescriptions at one time will help with social distancing.

  • Is it calling your at-risk patients to check in and answer questions they might have?

  • Is it offering delivery service for patients who can’t leave their home?

We are sure there are many things that make sense for your practice to utilize your important role and be there for your patients in impactful ways. We are here to help. Over the next week, we’ll be offering free education options to help ensure you are prepared and supported.


©2019 CEImpact

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